Two game announcements with 150+ publications in gaming outlets around the world
Mighty Koi
Location:
Warsaw, PolandFounded In:
2022Team size:
>100Famous for:
The Night Wanderer
Thorgal
The Problem
1
Aiming to make an impact with two AAA game announcements as a completely new studio
2
Region-limited knowledge of the licensed IPs that the games are based on
The Solution
Creating three separate press releases and distributing them to the relevant contacts from the Community Villa database
The first two provided comprehensive information about each game (Thorgal and The Night Wanderer), while the 3rd one served as a helpful reminder about both games
The Results
Over 150 noticeable publications in console and PC media outlets
Media coverage with over 600 million average monthly views combined
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