Case Study

TURNING AROUND BAD PR AND NEGATIVE COMMUNITY SENTIMENT IN 5 MONTHS

Madmind Studio

Location:

Poland

Founded In:

2016

Team size:

<50

Famous for:

Agony Succubus Paranoid

Only 43% positive Steam reviews after the release

Technical issues and controversial content at launch

Building hype for the revised version

Interacting with users on Facebook, Twitter, Steam, and YouTube and reigniting their enthusiasm for the game and Unrated version.

Sharing key findings with the developer

Gathering opinions, comments, and bug reports in order to share key findings with the developer to be addressed in the revised version of the game (Agony UNRATED).

Successful PR & influencer outreach

Maximizing organic viewership and making sure the message about revised version gets picked up.

Scope of our work

160 000 copies sold

1 200 000 organic YouTube views

26% review score increase compared to the launch version

Next level gaming community activities! They helped us turn things around for Agony UNRATED. Community Villa’s support with Agony & Agony UNRATED helped us bounce back from negative opinions and return with a bang! They managed our community and gathered players’ feedback which was a huge relief and allowed us to focus on game development. Their campaign was top-notch – both our sales and community sentiment improved like crazy! It was a fantastic decision to let them take over promotional and community management efforts. Highly recommended!

Tomasz Dutkiewicz

CEO at Madmind Studio

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