Case Study

Staying in touch with the community while the dev team patches major issues

Techland is a worldwide AAA game developer and publisher.

Location:

Poland

Founded In:

1991

Team size:

< 400

Famous for:

Call of Juarez Dead Island Dying Light Dying Light 2

Dying Light 2 launched big along with major, often game-breaking bugs. All of the social media channels got flooded with negative comments, reports, and anger.

Steam was getting bombed with negative reviews just for the sake of doing so, they weren’t related to the game.

Keeping the community feeling taken care of and heard out.

Showing that all of the issues are being worked on and that we’re not ignoring Dying Light 2 fans. Ranging from casual interactions to more formal ones.

Flagging off-topic reviews on Steam.

Dozens of them were taken down by the moderation.

Gathering opinions, comments, and bug reports

in order to share key findings with the developer to be addressed in the revised version of the game.

Scope of our work

A happier community

Especially the angry players who received an answer to their comment. Once they’ve noticed a response their tone was changing drastically, going from

Stable “Positive” review score

On steam due to our moderation, flags, and reactions to negative reviews. Good insights for the dev team on the most addressed issues, and feedback from the community thanks to our reports. This guarantees a good workflow along with setting valuable priorities.

Social screening

Monitoring media and publications about Dying Light 2 by influencers and high-impact players. Gathering all contact details in a systemized fashion according to the client’s needs.

Community Villa excels in providing social media moderation and channel services, as our cooperation moved forward, they have proven reliable in multiple fields. They adjust actions based on feedback, always have a “can-do” attitude, and are open to new challenges.

Mateusz Wojtowicz

Social Media Lead at Techland

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