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Case Study

PROMOTING A GAME AND BUILDING A COMMUNITY FROM SCRATCH. IN… ONE MONTH

Maple Whispering

Location:

Taiwan

Founded In:

2021

Team size:

<10

Famous for:

Hero’s Hour Cloudpunk Tiny Lands

The Problem

1

Less than a month to prepare a campaign from scratch

2

Only 2500 wishlists close to the release

3

Lack of promotional assets, including the launch trailer

The Solution

4-week long omnichannel community building campaign

Direct community outreach on Reddit, Imgur, and Facebook groups

Moderating discussion boards and reviews on Steam

Hosting giveaways with selected community boards and influencers

The Results

IN JUST A MONTH, THE NUMBER OF STEAM WISHLISTS WENT FROM 2 500 TO OVER 16 000

PUBLICATIONS IN MAJOR GAMING MEDIA OUTLETS

Over 1400 upvotes UNDER POSTS ON REDDIT

5000+ peak viewership on Twitch during a giveaway

Community Villa really knows how to promote a game and build a community from scratch in a limited time! In just a month, they took our Steam wishlist number from 2 500 to over 16 000 and really got our community going. They reached out to targeted relevant communities, hosted contests, and built our online presence in gaming outlets, among other things – all of that created quite a buzz for the game. Our community’s stronger than ever and we’re excited about the future. We couldn’t have done it so fast without Community Villa!

Zhu Khun

CEO at Maple Whispering

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Get in touch

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Let us know what you need and connect for a short call to see how we can help you!